Marijuana research paper Essay Example for Free

Marijuana research paper Essay In today’s society there are a list of many banned drugs which in coincidence are the five most used drugs by most individuals. These drugs are methamphetmine, cocaine heroine, ecstasy and marijuana, out of all five of these drugs one that I believe to be the most scrutinized is marijuana, known also as cannabis. I believe this drug is the most harmless illegal substance in the world, especially when compared to its counterparts. Marijuana not only has the least negative side effects to your body but it is also the only drug that is used in a social, musical, medical and cultural manner. The most popular of all recreational drugs, Cannabis, or Marijuana, Grass, Hemp, Weed, Pot, Hash, Dope or a variety of regional names has been cultivated for thousands of years. Derived in various forms from the Cannabis plants, Cannabis Indica or Cannabis Sativa, is native to central Asia but its cultivation and use is global. It is a Psychoactive and a Psychedelic. It can be smoked as leaves or flower buds, it can be ground down to isolate the crystallized sap and then pressed into a solid, or the resin extracted by collection via contact with the sticky plant parts.(http://listverse.com) This excerpt from listverse.com explains why marijuana use is so commonly used not only in America but across the globe. What makes this drug adorn by many of it users are also the proclaimed â€Å"negative† side effects, constant smoking or overdosing on marijuana results in â€Å"being forgetful, over sleeping, not getting things done, concentration difficulties, neglecting work or duties, loss of balance or dizziness, problems with performing tasks, and nausea (Hammersley, R. and V. Leon, 2006).† These side effects may not be looked too as negative by on the user, especially when compared to its counterparts. An overdose of methamphetamine, cocaine and heroine will almost always lead to â€Å"seizures, coma, and loss of a life† (http://mental-health.emedtv.com) Marijuana is acclaimed by many of its users as the â€Å"ultimate stress reliever† and what better place relieve stress than at college, a place where for four to five days out of the week students are overwhelmed with the stresses that come from the many classes they take. This explains why college is a perfect example of marijuana being used in a social setting where one can obtain the drug in a calm environment with little authority from parents or the police. Through my college experience I have met students who enter college deciding they will never smoke a day in their life, I have also met students who admit they were peer pressured into at least trying the substance and I have met students who have said they tried marijuana out of straight curiosity. In an interview held with a female Old Westbury student, who’s name is preferred not to be mentioned, I asked the student â€Å"how long have you been smoking marijuana?† student replied â€Å"I would consider myself a newcomer to smoking pot, I started this semester.† I then asked â€Å"why did you choose marijuana out of all illegal drugs to use?† she replied â€Å" I honestly choose marijuana because all of my friends were doing it, I saw after smoking many of them would go from uptight to calm and funny, not having a care in the world, I wanted to feel for myself what the â€Å"hype† was and depending on how I reacted to pot would determine if I would continue smoking or not†. My last question before ending the interview was the big one, â€Å"Do you still continue to smoke marijuana†, with a smirk on her face she said â€Å"yes I do, not often like my friends but on Thursday after a long week of homework and classes I smoke one to ease my mind and forget about my tough week, plus it puts me to bed (laughing)†. Marijuana use has and still continues to be a cultivating driving force in the music industry, specifically hip hop. During the 80’s and 90’s many of the great hip hop legends; Dr. Dre, Tupac Shakur and Notorious Biggie Smalls all have been known for there outstanding musical abilities but also for their public habit of smoking or as the street term calls it â€Å"getting high.† Many individuals look at these artist and automatically assume ignorance when in fact when under the influence of marijuana these artist have said some of the most prolific lines in hip hop. Tupac Shakur is quoted saying I believe that everything that you do bad comes back to you. So everything that I do that’s bad, I’m going to suffer from it. But in my mind, I believe what I’m doing is right. So I feel like I’m going to heaven. This quote spoke meant allot to me and Im sure to many young adults that are just like me who live a life of violence and chaos. Often as teenagers we feel that since we are not living the supposedly â€Å"Godly† way that includes attending church regularly, helping other and praying at night that we ourselves don’t hold a place in heaven, that we are the scums of the earth. Lines such as these mentally help us make it through our days and allow us to understand that they are other people out there who are going or have went through our daily struggles. Hearing words like that from your icon, you can only imagine the relief that boy’s and girl’s feel knowing someone who made it out a bad situation was going through exactly what you were, simple words can really make an outstanding difference to an individual. Marijuana in the music industry is not only used through the rappers who say the lyrics but it is used also by the producer’s who come up with the beat and flow, the core of the song that sometimes allows you to feel the music in a way that no rapper may be able to get across. Famous producers such Pharell and rap mogul Dr. Dre are both Grammy winners who make their music while under the influence, the drug puts them in a calming place were their mind can roam and listen to each instruments and bring them together in harmony, yes this task can be done sober but these two producers have made some of the beast beats in the world, it only goes to show once again marijuana is not as self destruction drug as it rivals cocaine or heroine . Medical Cannabis refers to the use of the drug cannabis as a physician-recommended herbal therapy, most notably as an antiemetic. Cannabis has been used for medicinal purposes for approximately 4,000 years. Writings from ancient India confirm that its psychoactive properties were recognized, and doctors used it for a variety of illnesses and ailments. These included a whole host of gastrointestinal disorders, insomnia,  headaches and as a pain reliever frequently used in childbirth.In the 1970s, a synthetic version of THC, the primary active ingredient in cannabis, was synthesized to make the drug Marinol. (Why Is Smoking Cigarettes Bad For You? | LIVESTRONG.COM) Marijuana is yet again used as a beneficial part of our society but instead of the individual users who use it for leisure or to have fun, marijuana is used for the sick and impaired. Known by its correct term as medical marijuana, the drug is used to relieve muscle spams, chronic pain,glaucoma, weight loss(in smoking marijuana one of the few side effect is called â€Å"the munches† during this time the user will crave to want food. People who dont often eat will more than likely have a good portion plate of food or a snack) Aids and Cancer. Having a grandmother who was prescribed marijuana for her excessive swollen feet conditon I personally saw the positive effects the drug had her. Marijuana allowed my grandmother to relax and focus less attention on her feet, being under the influence put my grandmother in a happy place where her pain no longer bothered her as much as it would if she was sober. What she always enjoyed about marijuana was that she could smoke it, coming from the Caribbean’s smoking marijuana was a normal thing, something she had grown accustomed too. She much rather smoke instead of swallowing pills, being old fashioned she thought the side effects of pills would be detrimental to her health. Smoking marijuana has had an impact on the lives of those who suffer from depression and low self esteem. Joan Bello, author of The Benefits of Marijuana: Physical, Psychological Spiritual, is quoted saying; Marijuana will not tolerate repression. Tranquilizers and depressants relax the body and release tension, but the state of mind associated with these drugs is unconsciousness whereby we escape rather than resolve our dilemmas. Alcoholism is an extreme need of both the body and personality sometimes to release the nervousness that has accumulated and continues to build up to an unbearable degree. It serves the same function for the collective personality for the society, as well A culture in which alcohol and tranquilizers are the prevalent form of release prefers not to witness  internal confusion and actually choose to act without conscious participation, maintaining a semi-numb condition. Mr. Bello not only speaks about the positive of marijuana use but he also speaks on how smoking puts you at a better state than one of its many counterparts alcohol, who when under the influence liquor individuals tend to act angry or in rage, marijuana users are always put in a calm statement, which is reason to why after smoking one side effect the user may feel is tiredness. Marijuana usage has not been secluded too only America, it has made a huge cultural impact on the tropical island community, specifically Jamaica. Jamaicans have a subset group of people on the island that participate in a religion known as Rastafri, as Catholics partake in the Eucharist and Muslims participate in Ramadan, the Rastafarian lifestyle usually includes ritual use of marijuana, avoidance of alcohol, the wearing of ones hair in dreadlocks, and vegetarianism. Rastafrains look at marijuana as the hold plant and have scriptures in the bible to prove that they aren’t making it up, Psalm 104:14: He causeth the grass for the cattle and herb for the service of man.† The marijuana or as they call it gangja is also used for social and medical purposes. Marijuana is used primarily during the two main Rastafari rituals: reasonings and nyabingi. The reasoning is an informal gathering at which a small group of Rastas smoke ganja and engage in discussion. The ritual begins when one person lights the pipe, or chalice, and recites a short prayer while all other participants bow their heads. The pipe is then passed around the circle until all of the people have smoked. The reasoning ends when the participants depart one by one. Rasta’s do not condone any other drug beside marijuana because it is the only God given plant, it is not tainted with any human contact unlike alcohol methamphetamine cocaine or heroine. These rastas normally live long healthy lives, which only proves that the drug does not do serious damage to your body. So far they are eighteen legalized marijuana states in the United states. Regardless what the majority may say I believe marijuana has made a positive impact on the world. \. The amount of deaths that occur from smoking cigarets or drinking alcohol is in the millions and yet it is still being used, marijuana has had zero deaths in its history. The next time you see someone high or in the act of smoking think about the pros and cons and then make your decision.

Is Social Trust a Cause for Civic Disengagement?

Is Social Trust a Cause for Civic Disengagement? Is social trust a cause for civic disengagement in the last few decades? Research question In the last few decades since the Post War period, there has been a sharp decline in civic engagement in world democracies. Civic disengagement is mostly reflected in low levels of electoral turnout, low volunteering activity, low levels of social capital and social trust. This research focuses on low levels of social trust as a crucial cause for low civic engagement. Social trust refers to the level of trust each individual has towards other individuals in a community, organizations and authorities inside a community. Levels of social trust are often associated with levels of social capital. Social capital is the network of relationships among people who live and work in a particular society, enabling that society to function effectively. The decline in social capital erodes civic participation, impersonal trust, social and political trust. This research will base its literature review upon two different theoretical arguments; one theory based on Robert Putnam, Dietlind Stolle et al., argue that the main cause for low social trust levels rests on ethnic diversity and that more homogenous communities have higher levels of social trust which in turn leads to more social capital. Whereas Natalia Letki develops a counterargument in which refers to social deprivation being the main cause for low levels of social trust but nevertheless it is neglected by many analysts which primarily focus on ethnic diversity. Based on the methodology, the research will conclude whether to accept the working hypotheses and reject null hypothesis and decide which theoretical argument fits better based on the results. The topic raised by this research is of great significance as the rise of civic disengagement is a problematic evidence in world societies that needs to be addressed and be given importance. The absence of social trust causes setbacks to social cooperation, civic activity and creates individuality and social divisions in a community. This research attempts to raise awareness by analysing these problems and provide a series of solutions that could be used to boost higher levels of social trust in a community in order to increase civic engagement. Literature Review Social trust is strongly associated with many other forms of civic engagement and social capital; people who trust their fellow citizens volunteer more often, contribute more to charity, are more engaged and participate more often in community organizations, serve more readily on juries, comply more fully with their tax obligations, are more tolerant of minority views and display many other forms of civic virtue (Putnam , 2000, p. 136). The issue of diversity in relation to trust is widely discussed between political analysts. Robert Putnam, Dietlind Stolle et al., argue that social and all elements of social capital are unlikely to happen in multi-ethnic community as neighbourhoods, regions or states with more ethnic, racial experience substantially low levels of social capital and cooperation which hinder collective action and social welfare. According to Putnam trust should prosper in homogenous settings and suffer when faced with heterogeneity. ‘Trust seems easier to develop when we are familiar with the people around us, and particularly when they appear similar to ourselves’ (Stolle , et al., 2008, p. 58). This theory argues that ethnic and racial differences discourage reliance on the behaviour of one’s neighbours, friends and colleagues, thereby reducing levels of interpersonal trust, the capacity for cooperation and support for collective action. On the other hand Natalia Letki, counter argues that the main factor undermining all types of interactions and positive attitudes among neighbours is low-socio economic status as opposed to ethnic diversity. She further develops that many analysts often combine ethnic diversity with social deprivation which leads them to cause a direct correlation between ethnic diversity and low levels of social capital; deprivation is the major factor eroding community relations and negatively tinting ethnic diversity due to correlation of ethnic diversity and social deprivation (Letkin, 2008, p. 101). She agrees with Putnam’s theory that diversity may well have a negative effect on individuals’ propensity to interact with fellow neighbours; however, once the interaction takes place, its effect is positive: the attitudes of racial hostility, distrust and prejudice are overcome and an individual becomes more favourable towards other people in general (Letkin, 2008, p. 105). According t o her, common principles and shared values can also be founded in multi-ethnic, multi-faith and multi-cultural societies (Letkin, 2008, p. 103). Hypotheses As for this multivariate analysis, the main dependent variable of the model tested in this research is neighbourhood social trust, which is regressed at the individual level on social volunteering, ethnic diversity, social deprivation, education and age. This research hypothesises that low social trust levels are mainly affected by social deprivation rather than ethnic diversity, therefore supporting the theoretical argument from Natalia Letki. It also hypothesises that the ethnic diversity can also have a significant impact on social trust level in a short term period, but it is unlikely that this variable will continue to have a significant impact in the long run once the interaction between diverse ethnicities takes place, its effect is positive: the attitudes of racial hostility and prejudice are overcome, and an individual becomes more favourable towards other people in general, increasing levels of social trust. Therefore, the association between ethnic diversity and social trust is a spurious association. In a spurious association, the confounding variable acts as obscure in the true relationship between two variables. The confounding variable in this case is ethnic diversity (X variable) which has a direct relationship with social trust (Y variable), however, because social deprivation (Z variable) is also considered, the significance of the direct relationship between ethnic diversity and social trust disappears. Therefore the association between ethnic diversity (variable X) and social trust (variable Y) is due to both of them being influenced by class deprivation (variable Z) as illustrated in figure 1. Methodology To answer this research question it is necessary to use statistical data to support the argument. The raw data supplied is from SPSS statistics which this research will work with. The table below shows the data results accounted for each variable in the model. Data results were coded from respondents which were asked how much they are likely to trust an individual based on nine different variables in the model. Note that only the most important/significant variables are illustrated graphically. Volunteering measures social capital levels. Its P-value is smaller than 0.05 and therefore, we reject the null hypothesis as there is an association between social trust and social capital controlling for all other variables in model. The association is positive as B coefficient is 0.492 and this means that as volunteering levels increase social trust is also increasing. This positive relationship is illustrated graphically in figure 2 and through the slope of the line of best fit, it is possible to see the type of relationship between the dependent and independent variables. Ethnicity-white, measures the white population density where respondents live in relation to social trust. P-value is bigger than 0.05 and so we accept the null hypothesis as there is no association between white ethnic density and social trust when we control for all other variables in the model. Social deprivation is measured through social class and professional occupation. P-value is less than 0.05 and so the null hypothesis is rejected as there is an association between social deprivation and social trust when we control for all other variables in the model. The relationship is positive as B coefficient is 0.40 meaning that as the levels of social status increase, social trust also increases. This is graphically illustrated in figure 4, as the slope of the line is upwards. Ethnicity measures the ethnicity of the respondent against social trust. It is a dummy variable 0= white, 1= ethnic minority. Its P-value is less than 0.05 and the relationship is negative as B coefficient is -0.548. We reject the null hypothesis as the there is an association when we control these two variables in the model. This is graphically illustrated in figure 5. Graduate measures the level of education against social trust. Its P-value is smaller 0.05 and there is a positive association between the two variables when we control the two variables in the model as B coefficient is 0.775. This means that as number of graduates increase social trust levels will also increase. This is graphically illustrated in figure 6 through the slope of the line of best fit. The P-value is smaller than 0.05 when age and social trust are measured. There is a positive association when we control both variables in the model as B value is 0.21. As age increases social trust also increases and this is graphically illustrated in figure 7 through the slope of the line of best fit. Conclusion To conclude this research, it is important to link the results from the data with the two distinct theoretical arguments from Putnam, Stolle et al. Based on the results, it is more plausible to accept Letki’s argument in which social deprivation has a bigger impact on social trust levels than ethnic diversity. The B coefficient for social deprivation is 0.40 and 0.004 for white ethnic density when both are measured against social trust. The slope of the line is more positive for social deprivation meaning that the higher the levels of social status the higher impact it has on social trust levels, if social status decrease then social trust will immediately decrease. Therefore we agree with the argument Letki makes on social inequality affecting social cohesion – ‘Individual-level deprivation, regardless of one’s ethnic background, limits opportunities to participate in social life and exercise civic rights and neighbourhood deprivation is associated with po or living conditions and disorder’ (Letkin, 2008, p. 101). It is also important to name a few solutions that could be used to increase social trust levels in a community. Firstly, we need to mobilise people to engage. Mobilisation is a very consistent influence on civic engagement. People who are asked to undertake a particular action are more likely to be civically active than those who are not, particularly if they are asked by a close acquaintance. Therefore, people respond most readily to requests from friends and family. But failing that, they are also responsive to requests from more distant acquaintances – better to be asked than not to be asked at all (Pattie, et al., 2003, p. 461). Also people also need to be persuaded to take more actions inside a community, as Putnam suggests it seems that encouraging people to join clubs, societies and voluntary organisations helps engender some form of civic action. Social trust is often emerged through collective activism, as individuals interact more with each other in any kind of socia l activity they become more familiar and confident with the surroundings and other individuals around them. Bibliography Halperin , S. Heath, O., (2012) Political Research: Methods and Pratical Skills. 1st ed. New York: Oxford University Press. Letkin, N., (2008) Does diversity erode social cohesion? Social capital and Race in British neighbourhoods. Political studies , 56(1), pp. 99-121. Pattie, C., Seyd, P. Whiteley, P., (2003) Citizenship ad Civic Engagement: Attitudes and Behaviour in Britain. Political Studies, 51(3), pp. 443-466. Putnam , R., (2000) Bowling Alone: The collapse and revival of American community. 1st ed. New York : Simon Schuster Paperbacks. Stolle , D., Soroka, S. Johnston, R., (2008) When Does Diversity Rrode Trust? Neighbourhood Diversity, Interperonal Trust and Mediating Effect of Social Interaction. Poltiical Studies, 56(1st), pp. 56-71. 1

A Birthday :: essays research papers

	Christina Rossetti’s poem "A Birthday" and Kate Chopin’s short story "The Story of an Hour" present conflicting attitudes toward love. In particular the speaker in Rossetti’s poem is anticipating and overjoyed by the arrival of her new found love, whereas the character in Chopin’s story, after the initial shock of her new found freedom , was overjoyed by the loss of her love. In the poem and short story several literary elements and techniques were used to convey these different attitudes toward love. 	A simile is comparison with one thing described as if it were another, using the words "like" or "as". In the poem similes are used to portray the joy of the speaker. Example of the joy of the speaker are found in the liens "My heart is like a singing bird", and "My heart is like a rainbow shell". In the story a simile is used in expressing the initial shock of the character. The words describing the characters shock are "a sob came up into her throat and shook her, as a child who has cried itself to sleep continues to sob in it’s dreams". 	Symbolism is the use of an object which represents itself and something beyond itself. A tree is a symbol used in both selections to convey there attitude towards love. In the poem the line "My heart is like an apple tree whose boughs are bent with thickset fruit" shows the happiness of the speaker and the fullness of her heart do to her new love. In the line "She could see in the open square before her house the tops of trees that were all quivering with the new spring life" The symbol of the tree is used to convey a different attitude towards love. It shows the excitement of the character for her rebirth and freedom obtained by the loss of her love. 	A character is a fugue who takes part in the action of a literary work. In the two selections the authors use two very different characters in conveying there different attitudes on love. In the poem the character is a young woman who by finding her love dreams of being like a queen at a banquet in a lavishly decorated room. This can be seen in the line "Raise me a dais of silk and down; Hang it with vair and purple dyes". In the story the character is an young woman who is looking forward to her future with out her love.

Stereotypes about Homelessness in America in Dumpster Diving by Lars Ei

Stereotypes about Homelessness in America in Dumpster Diving by Lars Eighner Lars Eighner's short essay, "Dumpster Diving," reveals the stereotypes about homelessness in America. In order to confirm these known stereotypes about American culture, Eighner includes autobiographical accounts of the economically inferior class, as well as revealing his elitist rules that governs the life of a homeless person. According to Eighner, homeless people fall into the following categories, 'can scroungers', 'Dumpster divers', and 'scavengers.' (Eighner, 1993). In addition, Eighner's blatant demonstration of his superiority to the people he scavenges from reveals his true character of snobbery. Although Eighner reveals that his chosen lifestyle was to live on another's refuge, he kept in accordance with his acts of superiority and snobbishness by excluding himself from the term "Dumpster Diving." Instead, he preferred to be called a "scavenger because of its frankness in the term." (Eighner, 1993). Furthermore, Eighner, explains that there are rules to abide by when successfully "scavenging" through dumpsters, "using the senses†¦knowing the dumpsters of a given area†¦. [and] Why was this discarded?" It is the explanation of the three guidelines Eighner asserts to be superior to 'can scroungers' (Homeless people who rummage through the dumpsters for money). The author further elaborates his snobbishness by revealing that he has tried the heinous lifestyle of "can scroungers," and deduced that only a few dollars could be obtained. Moreover, Eighner states, "one can extract the necessities of life from the dumpsters directly with far less effort than would be requir ed to accumulate the equivalent of cans." (Eighner, 1993). The author stereoty... ...ghner, 1993). It is the authors belief that consumers are aware of their consumption, as well as realize how wasteful they are with food in general For the students who do not fit into Eighner's wasteful category, he presents a grouping of frugal consumers who, "carefully wrap up even the smallest leftover[s] and shove it into the back of the refrigerator for six months or so before discarding it" (Eighner, 1993). Through the essay, "Dumpster Diving," Eighner impresses his superiority by illustrating disinterested people and their lack to complete certain tasks the author is skillful at. His disdain and impudence of students†¦ Eighner's autobiographical essay not only shows the degradation homeless people indure, but his personal snobbery of those around him Works Cited Eighner, Lars. Dumpster Diving. http://www1.broward.edu/~nplakcy/docs/dumpster_diving.htm

How did European Colonialism affect Kenya? :: History, European Colonization

â€Å"The sun never sets on the British Empire,† Great Britain often bragged. By 1914, about 85% of the earth’s surface was colonized by Europe. Between 1884 and 1885, The Berlin Conference took place to carve up the African continent (Background Essay). Europeans saw high potential in Africa and thought the continent was empty, even though it was not. It was roughly â€Å"untouched† and they thought they could do anything they wanted (Doc.1). Great Britain’s colonization in Kenya affected the country’s religion and culture, education, and government. European colonization in Kenya had a large impact on Africa’s religion and culture. Africa had over 100 ethnic groups in which were effected from the colonization. (Doc.2). The Europeans believed that Africans did not have a developed religion and believed in bizarre thing such as witchcraft (Doc.6). But, in the Abaluyia Story of Creation, it told how the world and man was created, which was really like the European religion of Christianity in which Adam and Eve was made in a similar way. This proved that they indeed did have an organized religion (Doc.7). In 1962, 80% of Kenyans believed in the indigenous beliefs, but after in 2002, only 26% of the population believed in the indigenous beliefs. Because Europeans believed in Christianity, Protestant beliefs went from 7% in 1962 to 38% in 2002, and Catholic beliefs went from 3.5% to 28% (Doc. 8). Europeans felt they gave Africans the Christian religion, a â€Å"superior† form of government, and a more developed civilizat ion (Background Essay). The colonization in Kenya changed their culture also. Kenyans changed their clothing. Leaders of Kenya including the first president Jomo Kenyatta wore clothing very similar to the clothing of the Europeans (Doc.5). This made people feel that their clothing was not in fashion and they had to follow the way of the Europeans. This decreased the amount of people wearing their regular clothing and the amount of people following their own culture. Kenya’s religion and culture truly converted, because of European colonization. European colonization had an impact on the government of Africa. One day, a white man came to the African council and told them that they now had a king. The King of Europe was now their king and Africa was his land. A new council was made in the town of Nairobi, in which acted for their King and was Africa’s government. The council made laws for the Africans to follow (Doc.

Marketing Plan Alaska

TABLE OF CONTENTS I. Executive Summary2 II. Situational Analysis- Macroenvironment Analysis5 a. Technological Environment6 b. Economic Environment7 c. Socio- Cultural Environment8 d. Natural Environment9 e. Political-Legal Environment10 III. Situational Analysis- Market Analysis f. Market Definition11 g. Market Size12 h. Industry Structure14 i. Porter’s Five Forces Analysis15 j. Competition19 k. Market Trends21 IV. Situational Analysis – Consumer Analysis22 V. Situational Analysis – Internal Analysis26 VI. SWOT Analysis35 VII. Marketing Research37 VIII. Marketing Strategies40 IX. Implementation43 X. Financial Summary64 XI. Scenario/Contingencies65 XII. Appendix66 I. Executive Summary Alaska Milk Corporation (AMC) is one of the leading companies in milk production from the dairy industry. We have been manufacturing dairy products in the Philippines since 1972 starting with liquid canned milk products and eventually expanded to manufacture powdered filled milk and Ultra High Temperature (UHT) milk products. For over thirty years, AMC has emerged to be as one of the two major players in the Philippine milk industry and is consistently maintaining its brand leadership in the liquid anned milk category and holds a strong growing position in powdered milk. AMC also expanded into higher value-added milk products, particularly in UHT/Ready-to-Drink milk category. Since 1972, we have been caring for every Filipino family by providing them their good nutrition and health through quality milk products. Also in every other way such as: programs that promote sports development, campaigns that foster good values among children and product innovations aimed at enhancing the Filipino's health and welfare. And we shall continue caring for every Filipino family from every part of the country, may it be Luzon, Visayas or Mindanao. The market for milk and dairy products in the Philippines comprises two very different segments: market for milk and dairy products that are processed in the Philippines from imported dairy ingredients that comprises 99% of the total market and the other 1% which is the market for products that are produced from locally produced raw milk by the Philippines dairy farming industry. Dairy products are commonly seen in every store, from wholesale to retail stores, and the demand for it never diminishes. Every individual will always have to put in mind the need for their health and nutrition. Milk products are one of the basic necessities we should provide our bodies and that is programmed especially on the minds of every Filipino family in the country. Alaska provides the best kinds of milk from liquid to powdered that can ever be provided to every consumer market. AMC’s target markets are consumers ranging from 4-12 years old. Majority of the customers are female and only few are men. Mainly because most of the buyers are housewives or single parents and the children they have are the consumers of the milk produced by AMC. AMC continues building the strengths and competitive attributes of its brand and develop its full marketing potential in the dairy industry. Serve every consumer to their level of satisfaction and will respond to the call to deliver higher quality nutrition to every Filipino home. To increase product awareness, specifically on its powdered milk product and the rise of our market share by 2 percent annually in three years. AMC has experienced and well-trained employees that helps in driving AMC forward with continuous superiority on product quality and strong supplier relationships. But then as costs increases, product prices also tend to increase and results to higher prices over competitors and include the products’ seasonal demand and the limitation of its supply base. AMC’s edge over other brands is our strong and popular reputation in the market that reveals that we have a lead in every consumer mind. Rapid technological advancements have led to innovation and faster production with still better and high quality of goods and wider product distribution nationwide. As AMC rises, many threats will stand in the way such as; competitors tend to escalate and siege AMC’s growth in the market that leads to the buying behavior of consumers to change by substituting Alaska Milk Products to these cheaper brands, price wars between competitors, price cuts and so on could damage profits for AMC brought about by the economic crisis in the country. Alaska’s powdered milk is creamier and tastier than any other brand in the market. Its availability and affordability may be like other brands but its focus will stay on the powdered milk’s creaminess which makes it deliciously tasty that is enjoyed by many consumers. Also, a unique source of Alaska powdered milk’s production is that it uses the finest vegetable oil from coconuts to make it as creamy and tasty as full cream milk. II. Situational Analysis – Macro-environment The macro-environment analysis are the factors that greatly affects the dairy industry. These are considered the external analysis. It is sub-divided into five aspects: technological environment, natural environment, political-legal environment, economic environment and socio-cultural environment. The technological environment deals with how the advent of technology affects the production of dairy products and the way the consumers receive the final products. With the modernity of facilities and equipment, the production of milk becomes better and faster. The natural environment deals with the natural issues that affects the dairy industry. Certain issues can either help or deter the buying decision of consumers. The political-legal environment deals with certain laws and regulations passed by the government that must be followed. It affects the dairy industry in a way that all companies must abide to this laws in order to operate. The economic environment is about the current economic changes that affects the society, the industry and the consumers. It greatly affects the consumer spending. The last aspect is the socio-cultural environment which is about the beliefs, norms, values and culture practiced by the consumers. It indicates person’s behavior and social graces that leads to the buying preference of consumers. a. TECHNOLOGICAL: i. With the demand of people for faster and better products and services, technology was created. It has provided the industry for the tools needed to enhance the techniques and strategies to make dairy products better. Through technology, the way people search for information about the products, the way on how to purchase, and the way on receiving goods are greatly influenced. Factors| Effects on the Industry| Online Retailing| Vast market can be reached by selling goods to people over the net. This will provide better accessibility for the users of the product. | Electronic Data Interchange| It will link the company to its suppliers through communication advancements. Making products available to different establishment. | Customer Relationship Management (CRM)| A marketing tool that binds the power of computers and databases to provide the ability to collect data about consumer buying behavior on individual basis. It will help the industry to familiarize the demands of the consumers and analyze their buying behavior and produce products that will meet the needs and wants of the consumers. | b. ECONOMIC: ii. The economic environment scan determines the economic changes that will have an impact to the society, dairy industry and AMC like unemployment rate, exchange rate and inflation rate. In the dairy industry, these factors affect the level of income of people. Thus, affecting the buying behavior and preferences of consumers. Factors| Effects on the Industry| Decreasein unemployment rate| The decrease in unemployment rate gives probability to an increase in family income resulting to increase in purchasing power. This will lead to profitable commerce and increase in sales of the industry. | Changes in exchange rates| The appreciation of Philippine Peso against US Dollar will lead to a less operating expense in the dairy industry. Inflation Rate| Due to increase of expenditures in the industry, cost of sales will swell making the consumers carry the burden of expenses. | c. SOCIO-CULTURAL: iii. Socio-cultural trend analysis is one of the important factors in making and developing strategic analysis. The socio-cultural environment shapes our beliefs, values and norms. In relation to the dairy industry, this socio-cultural environment analysis indicates person’s behavior and social graces that may lead to change in preference and variation in consumer’s buying behavior. Also, certain beliefs and values can serve as advantage or disadvantage for the part of AMC. Factors| Effects on the Industry| Campaign for Milk Benefits and Usage| Consumers will have better awareness over the industry’s product which will attract more potential customers. | Projected increase in the population| With a population of 101,833,938 (July 2011 est. ) will lead to increase in the need of product. As population gets bigger, a result of higher sales and earnings is expected. | Breast feeding vs. Formula milk| Nutrients found in the mother’s breast milk can be compared to this formula milk. But with the fast pacing everyday routine, formula feed milk can be prepared anytime. Thus it will lead to more consumers and sales. d. NATURAL/ECOLOGICAL: iv. The natural environment scan is about the issues that affects the dairy industry. In particular with the environmental issues like melamine outbreak and green marketing. As well as the nutritional facts of the products produced in the dairy industry. Certain issues can either help or deter the buying decision of consumers. Factors| Effects on the Industry| Global problems and green industry| Natural calamities and disasters can delay the production of dairy products. Thus, it may lead to decrease in the total sales of the industry. Green marketing will enable the industry to reduce its waste material. Thus, making a cleaner planet. | Cholesterol content of dairy products| Health and body conscious people will not consider consuming much of dairy products as source of energy. | Melamine Outbreak and contamination of dairy products. | Contamination like the melamine outbreak threatens the industry growth and decreased sales of products that use milk as an ingredient. As a result, it slackens the growth of dairy industry. | e. POLITICAL-LEGAL: v. The political-legal environment is about how the dairy industry will adapt to changes in relation to proposed legislations, programs and other government related issues. It is important to know the factors affecting the political and legal environment so that AMC will be able to abide to certain legislations and programs. Factors| Effects on the industry| Republic Act No. 7581: The Price Act| Automatic freezing of basic necessities’ prices in areas where a state of calamity is declared. | Republic Act no. 7884: National Dairy Development Act of 1995| Improve livelihood opportunities and thereby increase income level through the dairy industry. In effect, there will be an increase in the milk produced locally and an increase in quality of living. Republic Act 7394: Consumers Act| Establishes standard and quality measures for milk and adopt measures for their pure and safe supply. | III. Situational Analysis – Market Analysis * Market Definition Dairy industry involves processing raw milk into products such as consumer milk, butter, cheese, yogurt, condensed milk, milk powder, and ice cream, using processes such as chilling, pasteurizatio n, and homogenization. The dairy industry is divided into 5 different product categories; yogurt, butter, milk. Cheese and ice cream. The milk category is subdivided into 6 types, cream, powdered milk, evaporated milk, condensed milk, dried powder milk and cultured buttermilk. INDUSTRY STRUCTURE Figure 1: Industry Structure Source: www. nda. da. gov. ph/ * Market Size The Philippines, with a population of 95,687,643 (July 2011 est. ), growing annually at 1. 903% (2011 est. ), is a large market for milk and milk products. Dairy products are the country’s second largest agricultural import after wheat. The country’s dairy industry, which sources 99% of its inputs from abroad, is estimated to generate sales of up to P 43. 45B annually. Philippines is a huge market for milk and milk products with a small dairy farming community that has been growing vigorously for the past two years. The dairy market generates sales amounting to P44B annually. Although Filipinos are generally considered non milk drinkers with consumption at 19 kilograms per year, the Philippine dairy market, including the market for imported milk, generates over P44billion in revenues annually. 44% of the demand for milk is concentrated in Metro Manila. Luzon 46,228,000 (2011 est. ) Luzon 46,228,000 (2011 est. ) Visayas 27,877,103 (2011 est. ) Visayas 27,877,103 (2011 est. ) Mindanao 21,582,540 (2011 est. ) Mindanao 21,582,540 (2011 est. ) * Industry Structure The market for milk and dairy products in the Philippines comprises two very different segments: * The market for milk and dairy products that are processed in the Philippines from imported dairy ingredients or imported in retail packed form. This comprises well over 99% of total consumption; and, * The market for products that are produced from locally produced raw milk by the Philippines dairy farming industry. This comprises 1% of total raw milk. Suppliers of imported milk (2011)| Percentage| Australia | 61%| USA | 23%| Others| 16%| TOTAL | 100%| Table 1: Major Suppliers of imported milk(2011) Source: www. nda. da. gov. ph/ The Philippines’ dairy industry consists of two distinct sectors. One is the milk powder based sector that imports, re-processes and repacks milk and milk products. The other is the liquid milk sector that has its imported UHT milk component and the locally –produced fresh milk component. SECTOR| IMPORTER- REPROCESSOR| LOCAL MILK PRODUCER-PROCESSORS| TOTAL| Liquid milk market| 70| 30| 100| Powdered and other milk market| 100| 0| 100| Table 2: Sectors in dairy industry. Source: www. nda. da. ov. ph/ Figure 2: Total Raw Milk Segmentation Source: www. nda. da. gov. ph/ * Porter’s Five Forces Analysis Figure 3: Porter’s Five Forces Analysis Threat of New Entrants (Barriers to Entry) The easier it is for new companies to enter the industry, the more cutthroat competition there will be. Factors that can limit the threat of new entrants are known a s  barriers to entry. * Existing loyalty to major brands Consumers buy specific Alaska products that they usually buy. Other local or new entrant companies will be having a hard time competing with Alaska brands since their consumers are loyal to them. Scarcity  of resources Philippines imports 99% of its raw milk and only 1% are produced locally. New entrant companies will need a huge budget for importing raw milk. * Government restrictions or legislation Certain requirements provided by the government should be met by the new entrant companies in order to start their business. These restrictions and legislations help AMC to minimize competitors and to remove illegal distributors. Power of Suppliers This is how much pressure suppliers can place on a business. If one supplier has a large enough impact to affect a company's margins and volumes, then  it olds substantial power. Here are a few reasons that suppliers might have power: * Number of Suppliers Large number of supplier s will then result to a high inventory level for raw milk used for the production of dairy products. * Capacity of Supplier Suppliers must be able to sustain the quantity of raw milk needed by the company’s dairy production. * Cost of Changing The total money, time and resources associated with the change of supplier. Buyer Power Buyers are the people or organizations who create demand in an industry. The bargaining power of buyers is greater when: * Number of Customers Large number of buyers will then result to large amount of sales in the consumption of dairy products. * Size of each order The capacity of a customer to buy a certain product on a single purchase in order to fulfill their satisfaction. * Price sensitivity Gradual price changes should be observed to not greatly affect the consumption of the goods in the market. Threat of Substitution The presence of substitute products can lower industry attractiveness and profitability because they limit price levels. The threat of substitute products depends on: * Substitute Performance Other brands that offer the same quality of dairy products but have lower prices will threaten the competency of the company’s products throughout the market. * Cost of change Improving the product quality and decreasing the price at the same time to reach the same demand as the competing brand. Intensity of Rivalry The intensity of rivalry between competitors in an industry will depend on: * Number of competitors Large number of competitors can threaten your position in the market. * Quality differences Aside from quantity, companies must maintain the quality of their products. In dairy industry, it is important to monitor the quality of the products because it will be your advantage over your competitors. * Customer loyalty There will be a little possibility that loyal customers will be persuaded by the competitors to switch over their products. Also, loyal customers can be company’s asset since they can use the word-of-mouth. * Competition Nestle remains the undisputed leader in drinking milk products in 2011 with a market share of 72%, 64% for Bear Brand and 8% for Nido. The company’s very strong position is attributed to its long standing presence in the Philippines which enabled it to achieve strong brand equity for its brands. Alaska ranks second with 20% market share. One percent lower than the previous market share. Competitor| Company| Placement| Promotions| Product sizes and Price| Bear Brand| Nestle’ Philippines| Available in all leading supermarkets nationwide. | Free items, TV, Print and Radio advertising, Events and Sponsorships| 33g – P9. 5080g – P25150g – P46. 75300g – P89. 25680g – P192. 251. 1kg – P331. 252. 2kg – P634. 0| Nido Fortified| Nestle’ Philippines| Available in all leading supermarkets nationwide. | Free items, TV, Print and Radio advertising, Events and Sponsorships| 160g – P68. 70370g – P157700g – P274. 50900g – P3361. 2kg – P467. 251. 8kg – P680. 402. 5kg – P929| Anchor Full Cream Milk| Fonterra Brands Ph ilippines Inc. | Available in all leading supermarkets nationwide. | Free items, TV and Print ads| 150g – P68. 75350g – P157. 50700g – P276. 50| Birch Tree| Snow Mountain Dairy Corporation| Available in all leading supermarkets in GMA, North and South Luzon| TV ads| 80g – P25. 75150g – P48300g – P93. 50700g – P212. 0| Table 3 : Market share of Powdered Milk Category Comparison Table Source: AC Nielsen Figure 4 : Market Share of powdered milk for 2011 Source: AC Nielsen * Market Trends The lifestyle  of the urban  Filipino is continually changing wherein a local patron not only spends more time away from home but home cooked meals are being replaced by packaged or  ready-to-eat meals. With the Filipino propensity for buying only for their daily needs, the variety and availability of smaller retail packs has increased. Food processors realize that this is a huge segment of  the market and develop sachet packaging accordingly. Metro Manila remains as the major market for fresh milk classified into business and consumer markets. The business markets include the institutional markets and the retail sector such as coffee shops, hotels, restaurants, supermarkets and small retailers. Meanwhile, the consumer markets include households and schools through the milk feeding program of the government. Consumption of drinking milk products remains dependent on the level of consumer disposable income. During 2011, there has been a challenge for customers to stretch their budgets due to skyrocketing commodity prices coupled by the volatile prices of fuel and utilities. With these struggles, disposable income has declined which became unfavorable in the consumption of drinking milk. Some middle and lower income consumers are not really milk consumers and milk has a low priority on grocery lists. IV. Situational Analysis – Consumer Analysis The main customers of Alaska powdered milk are composed of parents who have children ages 4-12 who are currently in the so called â€Å"growth gap years†. Teens also consume the product because of its rich taste and creaminess. * Nature of the buying decision According to research 25% of the total grocery budget of people are spent on beverages. And 10 percent of it goes to milk drinks while 5-7 percent goes to milk/dairy products. The average budget for grocery is P 7, 703. Figure 5: Consumer Spending 2011 Source:TNS Global Research * Geographic Philippines is chosen to be the target location of this strategic plan. It has a population of 95,687,643 (July 2011 est. ). The population of Luzon is 46,228,000 (2011 est. ). Visayas has 27,877,103 population (2011 est. ) and Mindanao has a population of 21,582,540 (2011 est. ). Below are the areas with their following percentage in grocery budget for milk beverage. Metro Manila together with Rizal got the highest percentage among all the areas with 13%. And urban areas give higher priority in milk beverages rather than those in rural areas. Table 4: Average Current Budget 2011 Source:TNS Global Research * Demographic The consumers are ranging from 4-12years old. Majority of the customers are female and only few are men. This is because the main customers are housewives or single parent and men are usually in their own jobs. The household income bracket of the consumers ranges from P30, 000. 00 to P 7,000. 00 and below. And the average budget they allot for grocery is P7, 703. Wherein P8, 400 are the average grocery budget of people in urban areas while P5, 400 are being spent in rural areas. Class C allots an average of P 12,000 for their grocery budget. * Psychographics The socio economic status is Class C. Class C is the majority of the consumers which composes of families with regular compensation. Consumers are mostly College Undergraduate and High School Graduate. The consumers are identified as Makers. These consumers are the low-resource group of those who are motivated by self- expression. They are practical people who value self- sufficiency. They are focused on the familiar- family, work, and physical recreation- and have little interest in the broader world. As consumers, they appreciate practical and functional products. The customers of Alaska milk products are housewives and single parents. They are practical in choosing products to buy and are more focused in family life while single parents are focused on their work at the same time with their child. They are also practical in buying products since they are the only one that supports the child. * Benefits Good quality of milk products, nutritional value and value for money are the most expected benefits of the customers. The product should be produced with good quality containing all the nutrients needed of children during their growth gap years with reasonable price. * Usage Patterns Customers are considered to be long time users since the Alaska brand has been trusted for 40 years. People grew up with the Alaska Powdered Milk and because of the intergeneration effect, relatives and mothers are usually the entities to influence the usage of the product. Advertisements also influence the usage pattern of the consumers. * Purchase Patterns The frequencies of purchasing product were in weekly and monthly basis. The numbers of milk products brought per week or per month are depending on consumers’ necessities and preferences. In supermarkets, groceries, and sari- sari stores mostly the products are brought. * Consumer/ Customer Preferences Consumers prefer a milk product that has their demanded qualities like deliciously sweet and creamy, nutritious and affordable. The four P’s, Product, Price, Place, and Promotion were all important factors considered in selection of what milk products/brand to buy. V. Situational Analysis – INTERNAL ANALYSIS ALASKA MILK CORPORATION (AMC) is a leading manufacturer of milk products in the Philippines. It has established a strong brand heritage and recognition among Filipino consumers with its traditional liquid canned milk products, marketed under the Alaska brand. In addition, the Company has developed a strong competitive position in the powdered milk category and a growing presence in the UHT ready-to-drink and ready-to-use segments. Company Resources * Financial Alaska Milk Corporation delivered another year of solid performance, ending 2010 with a new record net income of P1. 82 billion, a 29% improvement over the P1. 41 billion net income earned in 2009. Fueling the growth was the strong sales volume expansion across the Company’s portfolio of milk products alongside lower input costs as well as prudent spending. Net sales for 2010 grew by 15% to P12. 16 billionfrom P10. 58 billion a year ago, underpinned by the double-digit growth of the domestic milk market as the Philippine economy sharply rebounded from the slowdown in 2009. In addition, sustained advertising campaigns and demand-generating promotional initiatives help pushed sales volumes higher yearon- year, a significant achievement amidst aggressive competition and market challenges. Operating expenses for the year increased significantly, by 22% at P2. 28 billion from P1. 87 billion in 2009. The increase can be attributed to higher advertising and promotional spending to boost consumer demand for Alaska Milk products. (In million pesos) Figure 6: Net Sales of AMC (In million pesos) Figure 7: Net operating expenses of AMC (In million pesos) Figure 8: Net Income of AMC (In million pesos) * People Alaska Milk Corporation recognizes that their people, the Alaska Team members, are one of their most important assets and they are committed to promote their safety and welfare. Their wealth of experience, ideas, dedication and strong work ethic lay the foundation for the Company’s continued success. It is the company’s goal as much as it is theirs, to pursue and reach their full potentials through continuing education, training, and skills-enhancement programs. They challenge each individual by providing the opportunity to contribute to the Company’s endeavors. Total employees headcount as of December 31, 2010 are as follows: Executives-14 Managers and Supervisors-225 Rank and File-488 Consultant-1 Board of Directors Our board of directors have successful careers in businese, academe and public service. With their wealth of experience, they add significant perspective and direction into how management shapes and executes business strategies. The Board of Directors is being led by Chairman Antonio Ozaeta. Management Team Our senior management team shares the same mission, vision and values — driven by a sense of accountability to be successful as individuals and as a company. The President and CEO of Alaska Milk Corporation is Wilfred Steven Uytengsu Jr. * Product Offerings * Liquid Canned Milk The Company’s first generation of milk products are Alaska Evaporated Filled Milk and Alaska Sweetened Condensed Filled Milk. Alaska Evaporada and Condensada are the perfect enhancers for various food and beverage preparations. Today, Alaska Milk Corporation has a dominant position in the liquid canned milk category, accounting for nearly 80% of the market. * Alaska Evaporated Filled Milk * Alaska Sweetened Condensed Filled Milk * Cow Bell Condensada * Alaska Creamer * Alaska Evaporada * Alaska Condensada * Alaska Milk Corporation bought from Nestle: * Alpine * Liberty * Krem-Top * Krem-top All purpose Cream * Also long-term licensing agreement for AMC to manufacture and sell the ff. brands for liquid canned milk products: * Carnation * Milkmaid * Powdered Milk The Company has likewise built a solid position in the Powdered Milk Category. With the heritage gained by the Alaska line of liquid canned milk products, the Company’s Alaska Powdered Milk Drink, the most nutritious powdered milk, has emerged as the second leading brand in the market. * Alaska Powdered Milk Drink * UHT Ready -to -Drink Milk Alaska Milk Corporation also offers a line of Ready-to-Drink milk products that come in both plain and flavored milk. The Company’s line of Ready-to-Drink milk products use Ultra High Temperature (UHT) process combined with aseptic packaging – to ensure product quality, hygiene and longer shelf life. Alaska Fresh Milk * Alaska Slim Milk * Alaska Choco! * Alaska Sweet Milk! * Alaska Yoghurt Drink (Strawberry, Blueberry, Orange and Green Apple) * UHT Ready -to -Use Product Alaska Crema All-Purpose Cream is a result of the Company’s effort to broaden its product portfolio in higher value-added segments. Launched in 2003, Alaska Crema enhances the taste of a variety of food preparations, bringing gourmet goodness at home. * Alaska Crema All-Purpose Cream * Non-Dairy Coffee Creamer The latest addition to the Company’s portfolio of quality products is Alaska Krem-Top Coffee Creamer. A non-dairy coffee creamer, Alaska Krem-Top enhances coffee experience with its rich flavor and aroma. In a blind test, more coffee drinkers in Metro Manila like Alaska Krem-Top better than the leading coffee creamer brand. * Alaska Krem-Top Coffee Creamer Alaska Milk Corporation currently has a partnership with Kelloggs due the complementary nature of the two products and the two companies' thrust in promoting â€Å"healthy breakfast = cereals + milk†, and the former's strong operational structure and distribution capabilities. * Objectives Mission statement and Vision statement OUR VISION†¦ Is to be a leading consumer foods company with a diversified portfolio of consumer food brands and products that are market leaders in their respective categories. OUR MISSION†¦ PRODUCT DEVELOPMENT We will continue to build on the strengths and competitive attributes of the ALASKA brand and develop its full marketing potential. We will develop new products and identify market opportunities, mindful of our task to be responsive to the ever changing and growing needs of our consumers. PEOPLE We recognize that our people, the Alaska Team Members, are on of our most important assets and we are committed to promote their safety and welfare. Their wealth of experience, ideas, dedication and strong work ethic lay the foundation for the Company's continued success. It is our goal as much as it is theirs, to pursue and reach their full potentials through continuing education, training, and skills-enhancement programs. We challenge each individual by providing the opportunity to contribute to the Company's endeavors. PROFITABLE GROWTH Growth that creates value for our shareholders is paramount. We will deploy our resources on investment opportunities that are within our core competence and yield excellent returns relative to its risks and which are consistent with our growth objectives. SOCIAL RESPONSIBILITY We recognize our role in nation building by promoting the protection of the environment and taking part in various community-building projects that help enhance and uplift the quality of life of the underprivileged and the marginalized sectors of our society. * Financial objectives * To increase sales by 25. 5% within the strategic planning period. To increase the gross profit by 37% prior to the gross profit annually. * To lower operating expenses by 2% annually. * Marketing objectives * To increase product top of mind awareness amongst the target audience by 15% for the next three consecutive years. * To increase market share by 2% annually in three years. * To increase the BUMO (Brand used more often) percentage by 13% annually . VI. SWOT ANALYSIS INTERNAL FACTORS ST RENGTHS| WEAKNESSES| * Experienced and well trained employeesExperienced employees are the key to the success of AMC helping to drive them forward with expertise and knowledge. Superior quality of productsHigh quality products/services is a vital strength, helping to ensure customers return to AMC. * Good Supplier RelationshipSupplier relationships are strong at AMC, which can only be seen as strength in their overall performance. | | * Higher price than competitorsCost and expenses in the production of milk results to high price of their product in the market. Thus, it will add up to the transportation costs of the product. * Fluctuating Demand of the product. The demand for the product is inconsistent. * Limited supply baseAMC uses imported milk for its products. Future events that might happen, causing delay and disturbances in the supply chain, can affect the operation of AMC. | EXTERNAL FACTORS OPPORTUNITIES| THREATS| * Strong brand imageAMC's reputation is strong and popular, meaning people view it with respect and believe in it. AMC's position in the market is high and strong – a major strength in this industry as they are ahead of many rivals. * Technological AdvancementThe trend in the dairy industry is the use of new machineries and technology for faster production and better quality of milk. AMC can follow the trend to be able to top the industry. Limited choices of productsAMC can have diversified line of related milk products to offer in the market. | * Competition The dairy industry gets bigger and bigger because new entrants in the market. Existing competitors still creates and innovates products. Thus, competition becomes intense. * Product substitutionDue to consumers’ practicality, they prefer to buy cheaper subs titute products. * Economic CrisisA slow economy or financial slowdown could have a major impact on AMC business and profits. In effect, price wars between competitors, price cuts and so on could damage profits for AMC. | VII. MARKETING RESEARCH AC Nielsen conducted a marketing research last August 19, 2011 entitled â€Å"Project Silk Report: A Usage, Attitude and Image Study on Milk Products Used by Food Service Outlets †. According to reasearch, powdered milk is not a widely used ingredient in food outlets. Only kapihans use powdered milk regularly. Moreover, relative to other milk categories, kapihans’ weekly purchase and usage volume for powdered milk is fairly low. Kapihans use powdered milk because it is creamy. Powdered milk is also liked because it is tasty and liked by customers. Alaska precedes Bear brand in terms of awareness and usage. Bear brand owns the powdered milk category with high brand saliency and regular usage. Despite this, Alaska performs relatively better than other powdered milk brands, since they happen to have minimal or no usage at all from kapihans. Alaska and Bear brand excel on the same attributes: affordability & availability. Building a ‘creamy’ image for Alaska will be an advantage since the attribute is not strongly associated with Bear Brand. Also, creaminess happens to be one of the main reasons why kapihans use powdered milk. RESULTS: In general, powdered milk is not a widely used ingredient in food outlets with its usage primarily to kapihan. Figure 10: Usage of Powdered Milk Another marketing research done by TNS International Research entitled â€Å"Project Hermes: Lifestyle and Brand Health Check†, suggests the following actions in the powdered milk category of AMC: * Sustain current retention strategies as well as current strengths on being easily available and affordable * Address challenges in brand usage in Ilocos, Cebu, Davao and among middle class by * further understanding their current needs and any white spaces * continuing with communication efforts addressed to these segments * Further strengthen branding of ads aired to maximize motivational promise. It also discussed the advertising efforts of AMC and its competitors in the powdered milk category. The figure below shows the performance of the ads in powdered milk category. Figure 11: Ad performance measurement The TV ad of Alaska entitled â€Å"Alaska’s Buboy† featuring Caesar Montano gained positive comments. According to the research, the company did a great job in choosing Montano as the endorser of powdered milk. Montano gained 83% positive comments while 4% of the respondents viewed it negatively. And the remaining 11% did not comment. This shows that TV advertisements contributes alot to brand awareness. VIII. MARKETING STRATEGY * Solution The first strategy to be used by the company is redesigning the product. AMC will create a new packaging design for the powdered milk so that it can capture the interest of the people. The next strategy to be used is development. We will add nutritional value to current powdered milk so that it can fully satisfy the needed nutrition of the children. The last strategy to be used is creation. We will innovate the product into another variety like Alaska Powdered Milk for Adults or Alaska Powdered Chocolate Milk to capture different segments of the market. Information The strategies to be used in creating and building brand awareness are focused advertising and sales promotions. One way to spark interest for AMC’s product is through advertising. We will develop a TV commercial since almost all household owns a television set. The next action that we will do is to advertise through transportation medium like taxis and buses. This action is appli cable for Mega Manila. Lastly, we will print out stickers to be posted at the back of tricycles in the provinces. Another strategy is through sales promotion. This can be through coupons and gift certificates, contests and collectibles and freebies. Lastly, we will be having events and sponsorship. We will conduct concerts for a cause and other fund raising activities. The funds that we will get will be used for school feeding programs and activities and for charitable institutions. We will also be having caravan tour for brand activation. With the caravan tour, we will be giving samples of our product. * Value This strategy focuses on how will the company reduce its price to be more competitive in the market. The first strategy is through competitive pricing. This can be done by lowering the distribution costs. Thus, it will result to lower price of the product. Another one is through discounts. This will be applicable for bulk purchasing. The next strategy will be promo package. We will be having bundles wherein the powdered milk will be partnered in other products of Alaska. * Access In order to boost the sales, one way is to improve the distribution system and increase the number of distribution channels that can be used to distribute. In order for the product to be more accessible, our strategy will be through online marketing. The economies of scale will lessen. Thus, the burden of distribution expense will not be carried by the consumers anymore. We will also be having free deliveries within Mega Manila. Lastly, we will be offering online services for loyal customers. The next strategy will be Direct Marketing. We will promote the powdered milk in different retail stores to make the product more accessible to all targeted locations. Next will be thru door-to-door selling. We will designate certain number of sellers to offer the powdered milk to household consumers. The problem of mobility of our product will be resolved with the use of carts to sell the product. IX. Implementation Plan SOLUTION * Product Repackaging One way to capture the interest of target consumers is through creative packaging. We will be planning what will be the best packaging design and size for the powdered milk. Action| Department Involve| Time Frame| Budget| Planning and organizing a team to create a new packaging design| Marketing department representatives| 5 days1st week of December| P 50,000| Finalizing and approval of new packaging design plan| Product department | 1 day1st week of December| P 20,000| Pilot Testing| Marketing Department 1 week 2nd week of December| P700, 000| Reevaluation of the pilot testing| Operation Department | 1 week3rd week of December| P 50, 000| Start of repackaging process| Operation Department| 1 week4th week of December| P 2, 500, 000| Start of distribution on newly repackaged products| | 1st week of January| P 1,000, 000| * Product Development The Product development strategy will focus on adding nutritional value to the current pr oduct of AMC which will benefit the target consumers. With its improved nutritional facts, more health conscious parents will be attracted to purchase the product. Thus, leading to an increase in sales for the company. Action/Activities| Department/Person involved| Time frame| Budget| Planning and generating ideas for the product development. | Research and Development Department| 1 monthJanuary| P 3, 000, 000| Product screening and evaluation. | Top Level Management and Marketing Department| 2 weeks1st to 2nd week of February| P 50, 000| Register/Issuance of License to Operate (LTO) and approval of Bureau of Food and Industry (BFAD)| Marketing Department| 3 months3rd week of February to 2nd week of May| P 60, 000| Producing sample products that will be used in product testing. Production Department| 1 week3rd week of May| P 1, 500, 000| Test Marketing. | Marketing Department| 1 week4th week of May| P 500, 000| Pilot testing| Marketing Department| 1 monthJune| P 2, 500, 000| Reviewing the results of the pilot testing. | Marketing and Research Department| 1 week1st week of July| P 80, 000| Producing product samples and actual products that will be distributed. | Production Department| 2 weeks2nd and 3rd week of July| P 3, 500, 000| Introducing the product to the market and distributing product samples. Marketing Department| 1 week4th week of July| P 1,500, 000| Distributing the actual products. | Marketing Department| 1st week of August| P 1, 000, 000| * Creating New Product Another strategy that we will be using is the creation of new product. AMC will create a new product that will satisfy the demands of the consumer. We will make another segment of powdered milk that will cover not only the children under the growth-gap years, but also other potential customer that consumes powdered milk in their daily basis. The creation of new product will expand the target consumers of AMC and will also increase the potential buyers of the product. Thus, it will increase the sales of AMC. Action/Activities| Department/Person involved| Time frame| Budget| Planning and creating a research study about consumer demands. | Research and Development Department| 3 monthsJanuary-April| P 2, 500, 000| Reviewing research report and planning and brainstorming of ideas for the new product development. Marketing Department| 3 weeks1st week of May- 3rd week of May| P 90, 000| Creating the new product| Production Department| 1 month4th week of May- June| P 4,000,000| Product screening and evaluation. | Top Level Management and Marketing Department| 1 week1st week of July| P 50, 000| Register/Issuance of License to Operate (LTO) and approval of Bureau of Food and Industry (BFAD)| | 3 months2nd week of July to 2nd week of October| P 100, 000| Producing sample products that will be used in product testing. Marketing Depa rtment| 1 week4th week of October| P 3,000,000| Test Marketing. | Marketing Department| 1 week1st week of November| P 300, 000| Pilot testing| Marketing Department| 1 month2nd week of November to December| P 3, 000, 000| Reviewing the results of the pilot testing. | Marketing Department| 1 week2nd week of December| P 50, 000| Producing product samples and actual products that will be distributed. | Production Department| 2 weeks3rd and 4th week of December| P 4,000, 000| Introducing the product to the market and distributing product samples. Marketing Department| 1 week1st week of January| P 2, 000, 000| Distributing the actual products. | Marketing Department| 2nd week of January| P 500, 000| INFORMATION * ADVERTISING Transit Advertising Transit advertising will be done to create product awareness. We will be using different transportation medium to advertise. We will use taxis and buses to roam around the busy streets of the metro, While in the provinces; we will use stickers to b e posted at the back of tricycles. Action| Department Involve| Time Frame| Budget| Planning and Selecting of modes of transportation for transit advertising| Marketing department representative| 2 days1st week of February| P 20,000| Planning and making of the stickers for tricycles and jeepneys. | Marketing department representative| 3 days2nd week of February| P 1,200,000| Finalizing of transit advertising plan| Advertising department| 1 day2nd week of February| P 30,000| Meeting with representatives of the chosen Bus companies and jeepney operators| Marketing department representative| 2 days3rd week of February| P 30, 000| Start of transit advertising. Coverage of transit advertisement(Bus, Tricycles, Jeepney)| | 1st week of March| P 5,000,000| * Television Advertising Almost all Filipino household owns a television set. TV advertising has the power to show and tell many people about the product, and actually demonstrates the benefits of acquiring it. Since they see how it works and how it is packaged, every time they see it they will be psychologically reminded of their desire to have it. Action| Time Frame| Department Involve| Budget| Planning and Selecting of artists, celebrities and personalities to endorse the product in TV ad. | Marketing Department Representative| 1 week1st week of February| P 50,000| Meeting with managers of selected artists regarding payments, endorsement, terms of agreement| Marketing Department Representative| 1 week2nd week of February| P 150, 000| Contract signing and partial payment of the company to the selected endorsers. Company project head, Mangers and Endorsers| 1 day3rd week February| P 2,000,000| Meeting with representatives of advertising company regarding the execution of advertising plan. | Marketing Department Representative| 1 week1st week of March| P25, 000| Creation of story board by the chosen Advertising Agency| Advertising Agency| 6 weeks2nd week of March| P 2,000,000| Finalizing the advertising plan for television. | Advertising Department| 1 week1st week of May| P 50,000| Pilot airing of TV ad| Advertising Department| 1 week3rd week of May| P1, 500, 000| Coverage of TV advertisement. (ABS-CBN 2, GMA 7 and TV5)| | 1st week of June- July1st week of October- December| P 30,000,000| SALES PROMOTIONS * Events and Sponsorship We will be holding events like concert for a cause, fun run and different fund raising activities from which we can promote the products of the company. The proceeds of the events will be used for school programs and activities for the betterment of children. Also we will accept application for sponsorship related to the objectives and goals of the company. Action/Activities| Department/Person involved| Time frame| Budget| Review the sponsorship and exhibitor packages and related benefits| Marketing Department| 1 week1st week of October| P 30, 000| Determining and selecting which best potential event/ exhibit meets the company’s goal| Marketing Department| 1 week2nd week of October | P 50, 000| Meeting and coordinating with the event/exhibit organizers| Marketing Department| 2 weeks3rd week to 4th week of October| P 50, 000| Evaluation and approval for the sponsorship| Top Level Management | 1 week 1st week of November| P 50, 000| Preparing and allocating funds for the event that will be sponsor| Finance Department| 1 week2nd week of November| P 2, 000, 000| Capture data and measure results| Top Management| 1 week3rd week of November| P 30, 000| * Caravan This strategy will be focused on visiting different schools on the month of August, in line with the celebration of the Nutrition Month. There will be selected schools around th e country that will be visited by our team and we will give powdered milk pouch samples to the students of the chosen school. It will contribute to the increase of brand awareness to our target consumers. Action| Department Involve| Time Frame| Budget| Planning and organizing a team to conduct the caravan. Marketing Department| 1 week1st week of June| P 30,000| Identifying the school that will be the scope of the caravan. | Marketing Department| 1 week2nd week of June| P 20,000| Contracting a certain bus company for the leasing of the bus and for the terms and conditions. | Marketing Department/ Finance Department| 1 day3rd week of June| P 500,000| Designing the bus that will be used in the caravan. | Advertising Department| 1 week4th week of June| P 50,000| Preparing the sample products that will be given out to the students of the chosen school. | Production Department| 2 weeks1st-2nd week of July| P 1,500,000| Start of the caravan. | Logistics Department| Whole month of August| P 150,000| * FUND RAISING Action/Activities| Department/Person involved| Time frame| Budget| Developing goals and making fundraising plans| Marketing Department| 2 weeks1st week of June| P 70, 000| Searching for prospects that can help in the fundraising activities| Marketing Department| 2 weeks3rd to 4th week of June| P 50, 000| Searching for venue/facilities needed in the fundraising and other related materials | Marketing Department| 1 week1st week of July| P 40, 000| Estimating and allocation of fundraising programs costs| Finance Department| 1 week2nd week of July| P 30,000| Finalizing plans and evaluation of the programs and events| Top Level Management| 2 days3rd week of July| P 20, 000| Meeting and coordinating with organizers and other sponsors| Marketing Department| 1 week4th week of July| P 60,000| Fundraising Activity| | 1 month August| P 1,000,000| Program evaluation| Marketing department| 1 week1st week of September| P 50, 000| PRICING PRICING * Promotional Package ( Bundle ) Promotional package will attract more potential customers since they can avail discounts when they buy a bundle of AMC products in line with the Alaska Powdered Milk. Action| Department Involve| Time Frame| Budget| Planning and choosing of products that will be used for the promotional package. | Marketing department| 1 week2nd week of September| P 50,000| Meeting with the owners of the chosen supermarkets wherein the promotional package will be distributed. Marketing department| 1 day3rd week of September| P 20,000| Finalizing and creating the design of the packaging. | | 1 week4th week of September| P 1,000, 000| Distributing the promotional package. (SM supermarkets, Robinson’s Place supermarkets and Puregold)| | 1st week of October – Last week of December| P 800,000| * Minimizing Distribution Cost This strategy will be focusing on minimizing the distribution costs. Minimizing the cost will contribute to the aim of having a competitive pricing. By reducing the cost, we can also reduce the price. Action/Activities| Department/Person involved| Time frame| Budget| Reviewing distribution system. | Logistics Department| 1 week2nd week of January| P 10, 000| Brainstorming about the documents. Logistics Department| 1 week3rd week of January| P 15, 000| Planning and organizing Distribution system| Logistics Department| 3 weeks1st – 3rd week of February| P 30, 000| Eliminating unproductive labor and Reducing waste and material usage. | Top Management | 2 monthsMarch- April| P 100, 000| Improve equipment performance and space utilization through consolidation| Logistics Department| 2 months1st week of May-June| P 500 ,000| Implementation of the new distribution system| Logistics Department| 1st week of July| P 1, 000, 000| * Discounts As competition in the milk industry arises, several discounts and promos are coming out in the market. So we also plan to have discounts as one of our strategies to generate interest in getting customers to try Alaska milk products. It will enable more target markets try Alaska Milk products within their budget capability. Action| Department Involve| Time Frame| Budget| Planning the discounts to be place in the market. | Marketing department representatives| 1 week1st week of December| P 10,000| Identify the target location/area to put the discounts. As well as, identifying how much discounts there would be. | Marketing department| 1 day2nd week of December| P 5,000| Consultation and evaluation of the discount plan. | Top Level Management/ Marketing department| 1 week3rd week of December| P 1, 500, 000| Allocation and budgeting of the discounts to be placed. | | 1st week of January| P 500, 000| ACCESS * Online Marketing Online Marketing is one way of making Alaska milk products more accessibility in the market in which it less time consuming and more convenient to the wholesale target consumers. We will be offering the products only and they can acquire the products in wholesale through the internet. We will also be having free delivery service. Action| Department Involve| Time Frame| Budget| Planning and making a web layout design that will be used for the Online Marketing. | Advertising Department| 2 weeks1st-2nd week of January| P 100,000| Hiring an additional workforce that will maintain and respond to the customers demand/inquiries. | Human Resource Department| 1 month3rd week of January-3rd week of February| P 10,000| Launching of the Online Marketing Website of Alaska Milk Corporation. | March| P 200,000| * Direct Marketing This strategy is designed to increase the sales in which the sales force of Alaska Milk Corporation will conduct door-to-door selling in order to offer the products direct ly to the customers and generate sales. Action| Department Involve| Time Frame| Budget| Planning and organizing a team that will conduct the door-to-door selling. | Marketing Department| 1 week1st week of March| P 50,000| Identifying the location in which the door-to-door selling will be conducted. | Marketing department| 2 weeks2nd-3rd week of March| P50,000| Orienting and training the sales force about the door-to-door selling. | Human Resource Department| 3 weeks4th week of March- 3rd week of April| P200,000| Preparing the materials and products that will be used in the door-to-door selling. | Production Management| 1 week4th week of April| P2,000,000| Start of the door-to-door selling. | | May| P500,000| X. Financial Summary XI. Contigencies 1. Fortuitous Events like natural calamities The company must have inventory management to assure the availability of supply in case of these events. 2. Contamination of raw materials The Company should have an alternative supplier to still meet the demand for their products. 3. Problems regarding pests and rodents Quality control should be practiced by the company to assure the safety and quality of the products. . Recession The Company must still be able to meet the demands of consumers by means of inventory management. 5. Change in Technological environment The Company should adapt to the advent of technology to be able to have better and faster production and service. XII. Appendi x I Alaska Milk Corporation Corinthian Plaza, Paseo de Roxas Building, Makati City, Manila www. alaskamilk. com. ph National Dairy Authority www. nda. da. gov. ph National Statistics Office www. census. gov. ph www. nso. gov. ph Chanrobles Virtual Library www. chanrobles. com Department of Trade and Industry www. dti. gov. ph Ivory Qual Full Report AC Nielsen Research www. ielsen. com Projecy Hermes Final Report TNS Global Market Research www. tnsglobal. com Project Silk Report AC Nielsen Research www. nielsen. com Appendix ll Powdered Milk Offtake: June 2008 – Nov 2011 (In Tons) www. alaskamilk. com. ph Usage Performance: Cesar Montano for APM TNS Global Market Research www. tnsglobal. com How Is The Budget Spent? TNS Global Market Research www. tnsglobal. com Typical Grocery Budget TNS Global Market Research www. tnsglobal. com Weekly Purchase Volume of Powdered Milk AC Nielsen Research www. nielsen. com Quality Awareness AC Nielsen Research www. nielsen. com APPENDIX III A MC Annual Report www. alaskamilk. com. ph

The Singapores Education System Education Essay

In the twenty-first Century Competencies and Desired Outcomes of Education model, the purpose is for our kids to go a confident individual, a autonomous scholar, an active subscriber and a concerned citizen. He is person who is resilient and can believe and communicates efficaciously. He must be able to reflects and take ownership of his acquisition, person who is a squad participant who take enterprises and strives for excellence. He must be rooted to Singapore and is concern with assisting others around him. Looking at the Primary School Curriculum ( MOE Corporate Brochure, 2013 ) , we can see that it is in line with the 21st CC and DOE model. In its nucleus is the acquisition of life accomplishments and values through Character and Citizenship Education ( CCE ) , Civil and Moral Education ( CME ) , Social and Emotional Learning, National Education, Physical Education and Project Work where our kids learn assurance, finding, resiliency, duty and how to work with others. Hence, besides the academic topics like English, Mother Tongue, Science and Mathematics, the kids besides take up topics like Art, Civics and Moral Education, Music, Social Studies and Physical Education. So, how can the kids learn these nucleus values and life accomplishments which are important to their hereafter success? Who can learn them so that they may understand the importance and internalize them? Unlike the academic topics where trials and scrutinies can be used to measure the kids ‘s accomplishments and cognition, there is no manner we can entree values. To help the schools, the Ministry of Education ( MOE ) has come up with the 5Ps attack towards the instruction of CCE. They are Purpose, Pupil, ExPerience, Professional Development and Partnerships. The Purpose of learning CCE must be clear and endorsed by everyone in the school. This will assist to incorporate the CCE programmes into the school course of study. In order for the programmes to be effectual, it needs the right school civilization and a ‘whole-school ‘ attack. Pupil is the Centre of the instruction system. So whatever we do, it must be pupil-centric. As each student is different and from diverse background, schools need to understand the students ‘ profile and their challenges before any programmes can be successful for them. A great resonance between students and instructors will assist to guarantee the smooth execution and success of the programmes, whether it is national programmes and school enterprises. Students must be taught to hold the right mentality and attitude towards larning. In making so, they will hold the desire to larn, either independently or with others. As they work with others, they learn to portion and attention for others. They will larn to stand house for what they believe in while esteeming the positions of others. Though NE and CME activities, they will be proud of their individuality and as a Singaporean. Teaching CCE is non easy and it can non be taught as a topic on its ain. The students need to Experience it themselves either through academic, Co-Curriculum Activities ( CCA ) or other activities. While it can non be taught on its ain, it must be infused intentionally into the course of study and non taught merely when there is a docile minute. There must be a calculated attempt to include CCE in the lesson program and learn them during lesson. And whenever docile minute arises, instructors must be able to catch it and show it to the students so that they experience it. The 4th P is Professional Development. In order to accomplish 21st CC and DOE, we must besides hold twenty-first century Singapore instructors. He must be an Ethical Educator, the Competent Professional, the Collaborative Learner, the Transformational Leader and the Community Builder. The Teacher Growth Model ( TGM ) is a professional development theoretical account which encourages and supports instructors in womb-to-tomb acquisition. Teachers must fit themselves with new cognition to maintain abreast with the current environment and engineerings. They must scrupulously include and infused values learning in their activities. They must hold the passion, believe and motivate the kid to detect his possible and to be the best he wants to be. The 5th P is Partnership and it refers to Home-School-Community partnership. Home is the first topographic point where the students learn values. Once they start schooling, household and school need to join forces to reenforce these values at place and in school. Communication and coaction with the Community is besides of import as they can supply avenues for schools to hold CCE programmes. From the above 5Ps attack, we can see that there are many stakeholders involved in the CCE journey. Not merely does it affect the students and instructors, it besides requires the support from spouses like the parents or health professionals, chief, MOE headquarter ( HQ ) , community, alumnas, school consultative commission and the industry. Parents and health professionals are the 1s who are responsible for the upbringing of the kids. They are the 1s who can put good illustrations for them to follow from immature. By being caring and responsible, they excessively will larn these values. Parents and health professionals can play an active function by being interested in what the kids are making at place, in school and outside school. By being involved in their life, it ensures that they do non allow acquire into the incorrect company and larn the incorrect values. Principal sets the way for the school. He can make an environment that is supportive of the 5Ps model as he translates policies into action programs. He is besides the nexus between parents, alumnas and community. Besides back uping CCE programmes, he needs to take by illustration through both his professional and personal life. Once a individual is in authorization, he can non be unseeable as whatever he does, compensate or incorrect, will set him in the spotlight. MOE HQ sets the strategic waies for schools. They need to listen and join forces with schools and other authorities bureaus to explicate policies and patterns. In order to implement the programmes, it requires the support and cooperation from the instructors and schools. They besides need to back up the instructors and school in footings of resources and preparation required to provide to the demands of the diverse scholars. MOE non merely gives out awards base on academic accomplishment, it besides give out the Edusave Character Award which recognise pupils for outstanding behavior. Communities like SINDA, CDAC and MENDAKI play an of import function in assisting students and their households who need aid. They offer scholarships and bursaries to pupils to assist them in their instruction journey. This inculcates the value of giving back to society and encourages the students to be involved in community work. The Alumni is a great platform to learn the students about trueness and duty. The old male childs and misss are links to the school ‘s history. Turning up in the same civilization, they can be wise mans and function theoretical accounts to the students. Some alumnas besides give out scholarships and bursaries to meriting students. Business and industry can supply chances for students to see working life. They can work with MOE HQ and schools to invent preparation programmes which are relevant to the work force. These concerns can be spouses in the Work Attachment ( TWA ) programme where instructors can use and take up work fond regards in the private or public sectors. This helps to develop the instructors professionally so that they may heighten the students ‘ acquisition. Although there is a model for CCE, it needs the cooperation and committedness from all parties concerned. We can accomplish more merely when all work together towards a common end. As a beginning instructor, I feel that the most of import and most ambitious undertaking will be to make the right environment for acquisition, construct resonance with the students and set up unfastened communicating with the parents or health professionals. I would besides necessitate to construct up my teaching resources within a short period of clip. Bing rawness, supportive and understanding wise mans and co-workers will assist to do the acquisition curve less steep. Taken from a quotation mark by Jim Rohn, â€Å" Character is n't something you were born with and ca n't alter, like your fingerprints. It ‘s something you were n't born with and must take duty for organizing. † Personally, I feel that, at the primary school degree, this duty comes chiefly from the parents and health professionals and instructors who are in direct contact with the students every twenty-four hours. They play the most of import functions in instilling the correct values which are critical to their success in work and life. ( Word Count: 1,480 )